When was the last time you saw a local ad on a website?

At AdZip, we don't think it is anywhere near often enough. We are dedicated to helping Internet users see advertising that is relevant to their shopping habits, and their community.

Our 100% custom software and ad server engine are optimized to help local (and national) advertisers specify locations where they want their ads to be seen by zip code vicinity. Webmasters can also specify ads that they want to show by zip code vicinity which works perfectly for sites with content that is of local interest, or they can choose to show ads based on the location of the person viewing their page. This allows regional or national interest websites to present local ads of interest to their viewers based on where their viewers are located, which is known as Geotargeting.

Local ads can be more relevant to a viewer's lifestyle, so they can generate more interest. More interest leads to more click-throughs which means more sales - and, more rewards for the publisher too.

Advertiser Advantages

Advertisers benefit from AdZip technology because they can now specifically target local and regional demographics without the need to be concerned about paying for impressions of ads shown outside the targeted areas.

Local and regional viewer attention is more likely to be caught by ads featuring names and places that they recognize as being local rather than seeing the same old national ads for products and services they tend to get bombarded with on a daily basis. Many buyers prefer to buy locally, given the option. This can lead to more click-throughs, which in turn leads to more conversions. The result is a greater likelyhood of conversions per impression which means more return on investment.

Publisher Advantages

If your web site specializes in local or regional content, AdZip is definitely for you! You can finally display ads that are locally relevant for your visitors. AdZip enables you to choose the Zip code for the center of your subject matter, and define a radius in miles from that center that you want your ads to cover. Your visitors will see local restaurants, hot spots and businesses of all kinds that they will want to know more about. No more ho-hum nationwide chain ads (unless you want them) that your visitors have learned to ignore.

You earn income from impressions (each time an ad is displayed), but more importantly, increased interest in local ads leads to more click-throughs which pay a higher rate. More click-throughs mean more income, so you can end up with more revenue from AdZip than you might get from other mainstream ad servers. And, if you are a supporter of buying local, you can rest assured that you are doing all you can to limit advertising on your website to locally affiliated businesses.