About AdZip

News

August 5, 2011 - Launch date! AdZip Ad Server goes live, serving local ads to local consumers.

Our Mission

At AdZip, our mission is to connect local, regional and national advertisers with consumers based on location. Our first service offering, AdZip Internet Ad server enhances our mission by providing a platform for advertisers to select audience based on specific locations, or based on the location of the web site browser, which is known as Geotargeting

AdZip Advertising Network

Our Ad Server runs custom software that is developed 100% in house. It is designed to allow advertisers to manage their own campaigns, if desired, or an AdZip Customer Advocate can manage the campaign for them. Each campaign allows entry of desired campaign start and end dates, how much the campaign will pay for each 1000 impressions (CPM) and for each time the ads are clicked (CPC). Higher CPM and CPC values will result in ads being shown more often in relation to other campaigns that have specified lower rates. Credits are purchased to cover the costs, and the campaign runs as long as it is in the specified date range, and there are still credits left to pay. More credits can be purchased at any time before the designated end date of the campaign.

Each campaign can configure banners (ad creatives) of various IAB standard sizes. Banners can be configured to be shown on websites that do not have any location limitations, or on websites that have specified a specific zip code and radius, in miles. Each time a banner is shown, known as an Impression, we collect data about the site it is shown on, the date and time shown, and more. We do the same when an ad is clicked. Advertisers can easily upload their own ad creatives, or AdZip can design and upload them via our Ad Design Service.

Webmasters can configure ad zones based on IAB standard sizes, and can specify general interest ads, ads targeted to a specific zip code and radius, or Geotargeting for each individual zone.

Advertisers and Webmasters can view up to the minute information about campaigns and websites, including graphs of impressions, clicks, cost, income and more.

Put some ZIP in your website

One of our primary goals is to optimize our ad server code for fast ad serving. We know that many ad servers take excessive time to select,configure and display ads. This can slow loading of an otherwise fast web page, and can be very frustrating for website viewers. We think you will find that AdZip ads load faster than ads from many other ad server vendors.

Who we are

AdZip is a division of Vista Technology Group, Inc., located in Burnt Hills NY. We have many years of experience developing complex applications for Fortune 500 companies and Government agencies. This experience helps make AdZip an efficient, easy to use service that is secure and productive for our customers.